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Privacy Policy

Our Privacy Policy is now called our Data Policy. This policy describes the information we process to support the Traditions App Platform.

  1. What kinds of information do we collect?

    To provide the Traditions App, we must process information about you. The types of information we collect depend on how you use our Platform.

    Things you and others do and provide.

    • Information and content you provide. We collect the content, communications and other information you provide when you use our Platform, including when you sign up for an account (name, email, graduation year) and create or share content. This can include information in or about the content you provide (like metadata), such as the location of a photo or the date a file was created. It can also include what you see through features we provide, such as the camera.
    • Networks and connections. We collect information about the people you are connected to and how you interact with them across our Platform.
    • Your usage. We collect information about how you use our Platform, such as the types of content you view or engage with; the features you use; the actions you take; the people or accounts you interact with; and the time, frequency and duration of your activities. For example, we log when you're using and have last used our Platform, and what posts and other content you view on our Platform. We also collect information about how you use features like the camera.

    Device information.
    As described below, we collect information from and about the phone you use that integrates with our Platform, and we combine this information across different devices you may use. Information we obtain from these devices includes:

    • Device attributes: information such as the operating system, hardware and software versions, signal strength, browser type, app version, and photo file names.
    • Identifiers: unique identifiers, device IDs, and other identifiers from your phone or other device.
    • Data from device settings: information you allow us to receive through device settings you turn on, such as access to your GPS, camera, or photos.
    • Network and connections: information such as the name of your mobile operator or ISP, language, time zone, IP address, and connection speed.

  2. How do we use this information?

    We use the information we have (subject to choices you make) as described below and to provide and support the Traditions App Platform. Here's how:

    Provide, personalize and improve our Platform.
    We use the information we have to deliver our Platform, including to personalize features and content and make suggestions for you (such as challenges you may be interested in). More about how we use information about you to personalize your experience:

    • Platform research and development: We use the information we have to develop, test and improve our Platform, including by conducting surveys and research, and testing and troubleshooting new products and features.

    Promote safety, integrity and security.
    We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Platform, and promote safety and security on the Platform. For example, we use data we have to investigate suspicious activity or violations of our terms or policies.

    Communicate with you.
    We use the information we have to send you marketing communications, communicate with you about our Platform, and let you know about our policies and terms. We also use your information to respond to you when you contact us.

    Research and innovate.
    We use the information we have to conduct and support research and innovation on topics of marketing and branding, technological advancement, and public interest.

  3. How is this information shared?

    Your information is shared with others in the following ways:

    People and accounts you share and communicate with.
    When you share and communicate using our Platform, you are choosing to share with your organization’s audience. Your network can also see actions you have taken on our Platform.

    Public information may be seen by anyone on our Platform, including if they don't have an account. This includes your full name, graduation year and any information you share with a public audience; information in your profile.

    New owner.
    If the ownership or control of all or part of our Platform or our assets changes, we may transfer your information to the new owner.

    Sharing with third-party partners.
    We work with third-party partners who help us provide and improve our Platform. We don't sell any of your information to anyone. Here are the types of third parties we share information with:

    Measurement partners.
    We share information about you with companies that aggregate it to provide analytics and measurement reports.

    Researchers and academics.
    We also provide information and content to research partners and academics to conduct research that advances scholarship and innovation that support our business or mission, and enhances discovery and innovation on topics of marketing and branding, technological advancement, and public interest.

    Law enforcement or legal requests.
    We share information with law enforcement or in response to legal requests in the circumstances outlined below.

  4. How can I manage information about me?

    We provide you with the ability to access, rectify, and erase your data.

    We store data until it is no longer necessary to provide our services and Platform, or until your account is deleted - whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant to legal or operational retention needs.

    When you delete your account, we delete things you have posted, such as your completed challenge photos, and you won't be able to recover that information later. If you don't want to delete your account but want to temporarily stop using the Platform, you can deactivate your account instead. To delete or deactivate your account at any time, please contact us at:

  5. How do we respond to legal requests or prevent harm?

    We access, preserve and share your information with regulators, law enforcement or others:

    • In response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.
    • When we have a good-faith belief it is necessary to: detect, prevent and address fraud, unauthorized use of the Platform, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Platform), you or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Platform.

    Information we receive about you can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation, or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for terms violations for at least a year to prevent repeat abuse or other term violations.

  6. How will we notify you of changes to this policy?

    We'll notify you by email before we make changes to this policy.

  7. How to contact us with questions

    If you have questions about this policy, you can contact us by email:

  8. Date of Last Revision: August 14, 2018